In the second half of the sixties, hippies and flower children adopted the make love, not war slogan as a rallying call for love peace, equality and freedom of choice.
A great ideal, but sadly it all went wrong.
The meaning of the word love is where the slide started. Love was interpreted by many as being synonymous with sex ... and it was downhill from there. Love became sex; sex became pleasure; pleasure became drugs. And the dream ended in a cloud of smoke.

The call now was to turn on, tune in and drop out

Unfortunately, to the rest of the world (the "establishment"), the message received was that a bunch of long haired, dirty youths with no respect for the established norms were intent upon self destruction.
Now those of us who were around then have grown up, and - God forbid - we now have our own children, responsibilities and mortgage bonds .... Aaaghhh!   We became our parents!!!!